May 2020 I part four
Conducting A Pinterest Audit For Your Business
Keep reading for the steps on how to complete a Pinterest audit successfully.
For many small businesses, Pinterest is considered a staple in any marketing plan to build brand awareness and drive organic search traffic. We recently wrote a post about all the benefits of Pinterest for small business, if you’re on the fence about using the platform for your business you can have a look here.
If you’re already sold on using Pinterest for your business (great choice!) and want to know how to make the most out of it, then read on!
Build your brand, boost your website traffic and generate user-friendly content.
Take Inventory Of Your Profile
The first step to ensuring your Pinterest profile is working for your business, is to review your profile. Because Pinterest is a search engine, it is important to utilize SEO tips when and where you can.
1. You profile images should be your logo (for businesses) or an image of you (your personal brand).
2. Your Pinterest name should match your business name. Your username should match your other social sites.
3. You should utilize the About Us section. Write a description of your business using keywords relevant to your ideal target audience. You can also include a link to your most recent blog post, product or e-newsletter signup.
4. You should link to all of your other social media platforms in your profile.
Take Inventory Of Your Account
There are a couple things you can do within your account that will help improve your overall Pinterest profile. This is the second step of your Pinterest audit.
1. Make sure your Pinterest page is a business page. It is free and allows you to access analytics, which is crucial for your marketing efforts.
2. Enable rich pins.
3. Verify your website.
4. Add your location if you are a local business.
Remember to always keep your target audience and brand image in mind while pinning!
Take Inventory Of Your Boards
Once your profile is in tip-top shape, it’s time to turn your attention to your boards. Your boards are the foundation of your Pinterest profile and should be a reflection of your brand.
1. Review all of your current Pinterest boards. Each board should fit with your brand and appeal to your target audience. With that in mind, determine which boards you need, which ones you could delete and which ones could be combined. Feel free to add additional boards or rename boards to make them fit better with your brand and customer base. Ideally, you should have a minimum of 5 boards.
2. Create a board specifically for your own content. This should be arranged so it is the first board on your profile.
Take Inventory Of Your Pins
While your boards are the foundation of your profile, your pins are the heart. They are the real draw and should be well curated. Your pins should always reflect your brand and be carefully selected.
1. Board by board, review all of your pins and delete the ones that do not fit with your brand or your target audience.
2. Once you have deleted all of your pins that are not on brand, review each remaining pin to ensure that it is linking to the correct place. Delete any pins that do not link to the correct website.
3. After you have completed the deletion process, go through all of your pins one last time to make sure they are pinned to the correct board.
4. Now the biggie: review all of your pins and update the descriptions so that they include keywords. As mentioned previously, Pinterest in a search engine, so you need to pay close attention to the SEO on your profile. This is one of the places that you can utilize SEO to drive traffic.
