The Blog
Marketing Tips and Resources For Entrepreneurs
Grab our Brand Evaluation Workbook and get a taste of what it's like to work with us.
Brand Strategy
How to create small business mission and vision statements
Mission and vision statements provide those guardrails for small business owners.
Must Read Books
Non-obvious books you can use for business growth
My favorite books to boost creativity (that you probably haven’t thought of!)
branding design
The 4 V’s of building a successful brand
There are 4 components of building a successful brand and the visuals are only one of them.
Freelance life
Licensed therapist reveals how to protect your mental health as a freelancer
Expert insights on how to protect your mental health as a freelancer.
website conversion
Make your About Page convert with these 5 elements
Your customers want to know who (not what) is behind the brand.
logo design
5 common branding mistakes for small business owners to avoid
Getting paid by your first client may be what makes your status as a business owner feel real, but setting up your brand is what makes your business feel complete.
SEO Tips and Tricks
Is AI-generated content bad for your SEO efforts?
“Why should I be bothered to read something you couldn’t be bothered to write?”
Branding Design
Where to start if you’ve ever asked, “How do I build my brand?”
I know it can be really scary in the beginning, so I hope this article helps you take the leap with a little more confidence.
Branding Design
5 questions to ask yourself for a brand refresh
Rebrands are expensive and, while sometimes absolutely necessary, they can have devastating effects if they aren’t relevant.
SEO blog post
Local SEO 101: Why it’s important and how to leverage it for your small business
There are a whole lot of people near your business searching for services and products that match yours.
WEbsite Conversion
10 strategies for high-converting websites you need to know
7 quick wins and 3 more expansive strategies for high-converting websites.
branding design
15 branding questions every small business owner should answer
Because your visual branding is an integral part of your overall brand identity, building a strong foundation is step number one
Branding Design
How to choose brand values for your small business
This one question on my branding worksheet stumps most business owners: What are your brand values?
Marketing
30 new ideas to market your small business in 2024
Rather than get demoralized and start panicking because what worked then doesn’t anymore – let’s think strategically and start experimenting to find what works now.
SEO Tips and Tricks
What you need to know about the benefits of SEO for your small business
Capturing attention the moment someone is actively searching for your service/product is one of the many benefits of SEO for small businesses that you can use to amplify growth.
Branding Design
What do we mean by “branding,” anyway?
A great brand will differentiate you, build long-term relationships with your customers or clients, and promote devoted loyalty to your products or services.
Logo Design
Your brand’s visual identity can (and should) help you attract the right audience
Have you ever stopped to consider whether your brand’s visual identity is pulling its weight when it comes to attracting the right audience?
website conversions
The 5 most important things for a website to do
61% of people say they will leave your website within 5 seconds if they don’t immediately find what they’re looking for.
Marketing
Where to invest time + money to grow your business
Whatever stage you’re at, there are advantages to knowing when and where to invest your extra time. And identify when the balance changes and you’re ready to invest your money.
