Affirmerch

2021

Affirmerch is a print-on-demand company offering apparel/home goods featuring uplifting messages. Affirmerch’s purpose is to empower others on their path to becoming their best selves, through science-centered motivation, empowerment and community.

Brand Tone: Playful, Approachable, Colorful, Imperfect, Encouraging, Genuine

Our Role: Brand Identity for Affirmerch

How to evaluate weakness in your branding.

Presented Concepts

Affirmerch needed a brand image that captured its unique vision, while maintaining a playful and approachable feel. We created three visual identities that were portrayed the vibe of Affirmerch: genuine, encouraging and colorful.

Crafted with Care by Grace Built Co.