How To Create a Mooodboard for your Brand
January 21, 2021 / Branding
Creating a moodboard for your brand is one of the first crucial steps to building a successful brand for your business. A moodboard is a collection of images — colors, textures, fonts, images, etc. — that are representative of the vibe and aesthetic of your visual identity. Having this foundation for your branding allows you to build within specific parameters that will help ensure you are creating an identity that works for your intended audience and portrays your brand values.
Why is a moodboard important?
You might be thinking “How does a lifestyle photo of homeware or visual of a font help me build my brand?” Maybe it feels like a waste of time and energy. I’m here to assure you that it is a crucial step in the process to creating a visual identity that works for you and your customers.
A moodboard allows you to see and feel the vibe and aesthetic of your brand in a visual manner. Words and adjectives often mean different things to different people, however, images are often universal. It will help you capture your intended style in one glance, which will feel invaluable when you are building out your brand. Often we have contrasting ideas within our minds, so seeing them as a collective group can help you determine patterns and get clearer on what you really want. Not only that, but it will also help you assign an emotion to your brand, which will allow you to more articulately explain to yourself (or your designer) what you hope to achieve.
How to create a moodboard for your brand
1. Get clear on your objectives
Before jumping into the visual aspect of your moodboard, it is important to be clear about your brand objectives, your target audience and you vision. To do this, I start with a brand questionnaire and a discovery call. To get started, here are some questions that will get your thinking objectively about your business:
- Who is your typical customer?
- Who is your ideal customer?
- Who is not your ideal customer?
- What is the main problem you solve for your customers?
- Why do your customers choose you over your competition?
- What adjectives describe your brand?
- What are your company values?
- What goals do you have for your business?
- What do you hope to achieve with your branding?
- What brands do you aspire to be like?
2. Gather inspiration
After you have a clear idea of who you are as a business and what you aspire to be as a business, it is time to start gathering inspiration for your moodboard. A great resource for this is Pinterest. Create a board for your brand and start pinning logos, photos, patterns, fonts, colors, and digital design elements. You can also look at Instagram and blogs for inspiration.
Once you have 30 or more pins, take a look at what you have and analyze them for patterns. Is there a color you pinned a lot? Do you notice a theme in the fonts you liked? Do the photos have a similar vibe?
It can also be vital to grab inspiration offline as well. Look at books, magazines, get outside, take photos, etc. This can be helpful in preventing you from getting too caught up in other people’s ideas and work, and open your mind to more possibilities. Make sure you look for patterns in your offline inspiration as well, and consider it together with your Pins.
3. Narrow down your selection
The key to a moodboard is to not overwhelm yourself. It is best to narrow down your inspiration to 8-10 options, and put them together in one page. By narrowing down your selections, it will make you think critically about what really represents your business and how your want to portray it. Keep revising your board until it feels like you have nailed down the intended vibe, emotion and aesthetic.