How-To Brand Yourself on Social Media – Creating On-Brand Content
November 5th, 2020 / Branding
It’s great to have a brand, but what is more important is having brand recognition and being seen by others. Knowing how to effectively brand yourself on social media can be one of the most important parts of growing your business. Today, we’re going to cover how to keep your brand consistent across your social media channels and how to use it to attract your target audience.
You have the power to present your brand in so many creative ways. With popular platforms such as Instagram and Facebook, you have the opportunity to reach a wide audience. Your entire business can be promoted with these 2 platforms alone.
However, nowadays, marketers are becoming more savvy in the way brands can establish themselves in a saturated market. Some of the more popular channels are TikTok and Youtube. This can be largely attributed to the increasing demand for video content. Research by the Influencer Marketing Hub found that TikTok has the highest engagement rate per post of any social media app!
Social media can be a powerful tool for connecting with your audience and growing your brand. But, as a business, there needs to be an element of strategy involved for your brand to flourish and truly benefit. It’s important when posting on social media (whichever platforms you choose) that your brand comes across as professional and consistent.
Why do you need on-brand content for social media?
The goal of social media is to share your business and its services, along with creating meaningful engagement with the right audience. For your brand to achieve recognition, there needs to be a pattern that people can easily identify as ‘your business’ aside from your business name.
How-to brand yourself on social media
1. Know your brand colors, fonts, assets and style…and stick to them
Color is one of the most important elements of brand recognition. As humans we are wired to recognize color before we process imagery, content or anything else.
Think about some of the most popular brands — think of Coca-Cola and the color red comes to mind. Think of Starbucks and the color green appears. These are all colors that stick in our mind because the companies have done a great job at consistently branding themselves using their colors.
Whenever you are creating visual content for social media you want to be sure to keep every element of your visual brand consistent. Use your logo when appropriate and keep your fonts consistent with other marketing materials, such as your website or business cards.
2. Use content and imagery that aligns with your ideal client
When you spend time planning out your content and posts you want to share, you need to be selective with what is and is not on-brand for your business. For example, if you have a life coaching business for stressed professionals, your brand will likely have a very calming, motivated and inspiring personality. Your audience most likely aligns with those traits and responds well to inspiring quotes, peaceful imagery and motivational stories. What might not fit so well, is a cat meme you find funny. It’s important to remember who you are serving and what your brand stands for.
Ask yourself: if my brand were a person, would this be something they share on social media? If not, reconsider. Once you have a better understanding of the type of content people respond well to, you can create a strategy to follow, making the process feel a bit easier.
Expert tip: make sure to create brand guidelines that include how your logo, colors and fonts should be used. Include information about the kind of imagery to use throughout your marketing so that it’s easier to stay consistent. Brand guidelines are great to remind you how to use your brand for the biggest impact and useful if you have a team member or freelancer helping.
3. Know your brands personality and express it
Brand personality is a subjective topic. You decide how you want your brand to be portrayed to customers and present your brand in such a way. There is no right or wrong answer. Check out our post on brand archetypes to get a better understanding of branding and the different types of personalities your brand could represent.
Once you have identified your brand’s personality make sure to show this throughout your social media. You can start by writing copy that matches the brand in captions, bios and hashtags. Another great way is through video and audio. Creating short stories, IGTV or TikTok videos showing your brand’s personality. If you’re not too comfortable getting in front of the camera just yet, a great alternative is using audio over some on-brand images or content that again aligns with the brand’s personality. Which takes me onto my next point.
4. Promote other businesses who share your values
Lastly, work on building a community around your brand’s personality and embrace others who align with you. There is no harm in supporting other small businesses, whether they are in the same industry or not. It’s a sign of value and trust, which other business owners appreciate a lot. You can do this is many ways:
- Follow them, like and share their posts
- Leave positive comments
- Mention them in your own posts
- Promote their services or products you truly love
Not only does this help their business reach more eyes, but it creates a feeling of belonging for your followers, encouraging them to further engage on your posts. Who knows, you might learn something from each other and collaborate on future projects. Win-win!
Ready to create some social media brand awareness?
Ultimately, creating on-brand content for your social media is a crucial way to be seen and remembered by the audience you desire. Yes, it takes time and it can be difficult to remain consistent, but, you and your business can reap the rewards in the future. Take the time to create amazing social media content now so that you don’t have to struggle years down the line.